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Dell Pledges to Shield Shoppers From Fraud

In what it is billing as the first offer of its kind by a computer maker, Dell Computer Corp. said it will guarantee customers a safe shopping experience on its Web site and protect them from credit card fraud.

The PC manufacturer unveiled the Online Secure Shopping Guarantee program today for Dell Store shoppers in the U.S.

Aimed at providing extra protection from credit card theft and fraud, Dell said electronic commerce security will be assured in two steps.

First, Dell said it encrypts all credit card data, personal information and product order information submitted to its site. The company said that someone attempting to intercept the data will find it "virtually impossible" to read.

Dell added that it is backing up its encryption technology with a new policy that reimburses customers for credit card company liability charges up to $50 if the fraudulent charges resulted from a purchase at Dell's site.

In addition, Dell disclosed its official policy is to prohibit the release of customer information to outside companies. The company also said it supports the Better Business Bureau's (BBBOnline) Internet privacy initiative.

"Dell is focused on protecting the many customers who place orders at Dell's Web site every day," said Scott Eckert, director, Dell Online, in a statement. "Dell is one of the world's top sites for Internet transactions and this new guarantee strengthens our leadership position . . . when it comes to privacy and security."

Currently the company estimates it generates $6 million a day in sales over the Internet.



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