RealTime IT News

Cendant Launches Site to Leverage Real Estate Brands

Cendant Corp., in a move that leverages its real estate brand names such as Century 21, launched a nationwide relocation, real estate, and home-related services portal called Move.com.

The new site "offers customers a broad spectrum of online and off-line solutions needed before, during and after a move," the company said, including mortgage, home and rental listings, assistance with utility and other service connections, and other moving and home-related content.

At the same time, Move.com signed a deal with CMGI Inc.'s AltaVista to create a co-branded real estate channel that will debut in several months on the search site.

Under the terms of the three-year agreement, AltaVista will receive payments valued at up to $40 million. Move.com will be the exclusive content provider to the new real estate channel carried on the AltaVista Live! personalized portal service.

AltaVista will promote the co-branded channel as well as move.com throughout its network of services comprising AltaVista Search, AltaVista Shopping.com and AltaVista Live!

Move.com utilizes the content and expertise of the residential real estate brands and companies owned by Cendant including: the Century 21, Coldwell Banker and ERA franchise systems; Cendant Mortgage; Cendant Mobility; Welcome Wagon/GETKO; and National Home Connections.

In addition, Move.com integrates content and commerce from a variety of business partners including a new alliance with hardware.com and other partners such as AllState Insurance, furniture.com, CarsDirect.com, Ryder Truck Rental, ImproveNet and Carefinder.com.

"Cendant's existing breadth of services and depth of experience give Move.com a clear understanding of movers' needs and offer us the core strengths to intelligently guide customers through the entire process," said Sarah Nolan, chief executive officer of move.com.