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Digidesign Signs with Digital River for Audio Store

Digital River said that Digidesign, a producer of digital audio products, chose Digital River to build and manage its new online software store.

The deal enables Digidesign to sell its Pro Tools software, as well as software from its development partners such as Focusrite, QDesign and Synchro Arts, through its online storefront, the companies said.

A separate third-party online store will also be built to sell complementary audio software products from vendors such as Cakewalk and Q-Sound. The third-party store will be linked to the Digidesign corporate Web site and powered by Digital River's V2 e-commerce operating system. Financial terms of the arrangement were not disclosed.

"Our customers are very technically savvy and Internet proficient, so they have high expectations from the Digidesign Web site as a whole," said Brian Hageman, Digidesign's worldwide manager of electronic marketing and e-commerce. "We chose to partner with Digital River because they are able to deliver the cutting edge e-commerce solution our customers demand."

Digidesign is a division of Avid Technology Inc. Products include CD-quality digital recording, random access editing, advanced signal processing and digital audio mixing applications.

Digital River provides more than 1,500 software publishers and online dealers with its proprietary technology for Internet delivery of more than 120,000 software and other digital products.



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