RealTime IT News

Software BuyLine Debuts Flagship Internet Software Store

Software BuyLine, formerly TestDrive Corp., launched the company's flagship Internet software store, Software BuyLine.com.

The store was created to offer utilities, games, Web tools and productivity titles.

The company also said that it has secured an additional $5 million in financing led by New York-based venture capital firm Roberts & Green, bringing total funding for the company to $15 million, and it announced a partnership with ZDNet to become a premier software retailer and exclusive NetBuyer ESD reseller. Financial terms of the latter deal were not disclosed.

"The Software BuyLine store and our expanded Internet software reselling strategy reflect our stringent focus to offer the highest quality shopping experience to consumers purchasing software on the Internet," said Ed Lauing, president and CEO of Software BuyLine. "With our patented commerce technologies, comprehensive product catalog, and innovative merchandising programs, Software BuyLine shoppers are assured the 'best-in-class' online buying experience."

Software BuyLine's preview technologies enable full-product preview versions of many titles, allowing shoppers to trial complete rather than "disabled" versions of the software.

The online shopping experience (both ESD and physical delivery are offered) is further enhanced and simplified through unique virtual install capabilities, designed to allow shoppers to have full-trial of an application without altering their system configuration, the company said.

In addition to strategic partnerships with Lycos, Tripod and ZDNet, Software BuyLine also operates Internet software retail stores for CNN/SI, Insight Enterprises, and USA Today.

In related news, Software BuyLine also appointed Roberts & Green lead partner James Scibelli to its board of directors.