3M Signs with the Ultimate in Sticky Sites
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The 3M Adhesives Division contracted with what must be the ultimate in sticky Web sites, AdhesivesMart.com.
3M will receive leads generated by visitors to what is claimed to be the world's largest online searchable database of industrial adhesives.
By agreeing to have its products included in this database, 3M will receive qualified sales leads for its distributors and worldwide sales force. Financial arrangements were not disclosed.
AdhesivesMart serves as a middleman between purchasers and suppliers of industrial adhesives. Using sophisticated software, it asks potential purchasers a number of questions about their requirements and then matches the responses to specifications from among thousands of adhesives products from a broad range of suppliers.
"We believe customers appreciate the impartiality that AdhesivesMart offers and recognize that today we cannot offer this type of service," said channel market manager Eric Prestrud, who is in charge of e-commerce activities for 3M's Adhesives Division. "We are still in the early stages of our relationship, but we are pleased with the leads and service we have received thus far."