3M Signs with the Ultimate in Sticky Sites
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The 3M Adhesives Division contracted with what must be the ultimate in sticky Web sites, AdhesivesMart.com.
3M will receive leads generated by visitors to what is claimed to be the world's largest online searchable database of industrial adhesives.
By agreeing to have its products included in this database, 3M will receive qualified sales leads for its distributors and worldwide sales force. Financial arrangements were not disclosed.
AdhesivesMart serves as a middleman between purchasers and suppliers of industrial adhesives. Using sophisticated software, it asks potential purchasers a number of questions about their requirements and then matches the responses to specifications from among thousands of adhesives products from a broad range of suppliers.