RealTime IT News

Open Market Lands Playboy Online

Electronic commerce company Open Market, Inc. today announced that Playboy Online licensed its Transact e-commerce software.

Under terms of the agreement, Playboy Online, a division of Playboy Enterprises, will use Transact as its e-commerce platform. The software will help drive subscriptions to Playboy's Cyber Club, as well as maintain the company's online store and other e-commerce offerings on Playboy's Web sites, the company stated. Pricing was not disclosed.

Transact is designed to expedite customer service by offering extensive self-service features for online customers, while ensuring quick response to calls requiring personal customer service.

"Open Market's Transact met all of our requirements for an Internet commerce application that can handle everything from order processing and customer service to valuable reporting functions," said Paul Kallis, chief technology officer for Playboy Enterprises.

"Transact will enable Playboy Online to offer its customers access to the company's rich content and vast libraries on a subscription or pay-per- view basis, and seamlessly weave e-commerce opportunities into customers' online experience."

"Commercial and new media entertainment companies like Playboy have an enormous opportunity to use the Internet to reach customers in an entirely new way," said Gary Eichhorn, president and CEO of Open Market. "Entertainment companies are adding significant customer value to their print and television products and appealing to new market segments by offering their products online."

Other companies using the Transact program include Business Week, SegaSoft's Heat.net, BuyDirect.com, and Time Inc.'s Pathfinder.

Related Links

Open Market Lines Up More Licensees

Cabl e & Wireless, S&P Using Open Market's Transact