CustomDisc.com Aligns With Tower Records
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CustomDisc.com signed an agreement with Tower Records, designed to enable visitors to Tower's site to choose songs from CustomDisc.com's music library, and create personalized CDs carrying the Tower Records brand.
The co-branded "site-within-a-site" will use CustomLink, the proprietary technology created by Custom Revolutions Inc., the founders of CustomDisc.com.
"We think that CustomDiscs represent a great new music marketing opportunity for music retailers," Mike Farrace, vice president, publishing and direct-to- consumer at Tower Records told the Silicon Alley Reporter.
A 10-track CustomDisc CD will go for around $15.99 plus shipping, the company said.