BroadVision Gets Personal with Billing Product
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In its ongoing effort to bring customized tools to the Web, BroadVision Inc. Tuesday rolled out a personalized customer electronic bill delivery and payment application.
Dubbed One-to-One Billing, the newest offering in the BroadVision (BVSN) family makes it possible for companies to deliver personalized bills to customers and receive payment from them online.
It also allows customers to manage their accounts, payment methods and subscribed products and services. The bill presentment features of the product enable one-to-one relationships with clients while reducing the costs associated with customer care and paper-based billing. Other key application features include: customer self-enrollment/registration, review of current and previous bill summaries, details and payments and scheduled bill payments using credit cards or direct debit.
One-to-One billing features a data extraction app, which lets billers construct simple routines to update data from the customer's bills and other legacy sources such as account or subscribed product databases.
Electronic billing systems have been hot markets in the past year, with players such as Yahoo Inc. and CheckFree Corp. inking major deals to increase consumers' online billing presence. Last December, CheckFree (CKFR) grabbed billing software BlueGill Technologies for $250 million in the hopes of marketing an e-billing product suite. The previous week, CheckFree and Yahoo (YHOO) extended their co-branded online bill-payment service to let customers view their billing data.