Netcentives Flies High with Acquisition
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Financial terms were not disclosed, although Netcentives did say MaxMiles' headquarters will relocate from Chicago to Netcentives' San Francisco headquarters.
MaxMiles provides technology for travelers a way to organize their frequent flyer miles. Customers such as Excite@Home (ATHM), America Online (AOL), Microsoft (MSFT), Sabre (TSG) and Wal-Mart (WMT) use MaxMiles tools in its travel offerings to customers.
Netcentives (NCNT) will license MaxMiles technology to portals, e-tailers and other consumer brands. It will compliment Netcentives' ClickRewards flagship service -- an incentive-based, purchasing program that offers frequent-flyer miles and other rewards to online shoppers.
"This acquisition is a clear strategic fit for Netcentives," Shell said. "MaxMiles provides us with significant personalized aggregation technologies that will be immediately available to our customers: major portals, financial institutions and leading e-tailers. Today, MaxMiles is used to track rewards, but tomorrow, this technology could be the basis for enabling consumers to aggregate and view all kinds of personal account information."