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Barriers to Internet Commerce Explored In New US Interactive White Paper

US Interactive published a White Paper exploring the difficulties of Internet commerce and identifying specific hurdles that merchants need to clear.

Written by US Interactive's Ken Crutchfield, the report is entitled "Barriers to Internet Commerce--Then and Now."

"The document outlines the changing Internet landscape and offers general insight for businesses looking to develop successful Internet commerce strategies," said Crutchfield.

"While the white paper investigates the intricacies of the changing Internet industry, it also identifies the distinct phases that structure Internet commerce including Electronic Marketing, Electronic Order Taking, Electronic Business and Electronic Enterprise. Successful navigation of these key phases will strategically position a company for exploiting its business opportunities in cyberspace."

Crutchfield, who joined US Interactive from LEXIS/NEXIS in February 1998 as the director of strategic planning and development, is a 15-year veteran of the interactive industry.

Copies of the report are available through US Interactive's Marketing Department. Pricing was not disclosed. Contact Judy Miller by phone at 610-651-0480 ext. 161, or via e-mail. An excerpt from the paper is available on the US Interactive Web site.

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