Divot Golf to Market Via FreeRide Media
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Divot Golf Corp. said it signed to be the sole and exclusive sponsor and link for the golf accessories and apparel category at incentive marketer FreeRide Media's e-commerce Web site.
The link from the FreeRide Web site will connect directly to www.divot.com, the e-commerce site for Miller Golf Inc., Divot Golf's wholly owned subsidiary. Financial arrangements were not disclosed.
FreeRide Media markets a variety of packaged and hard goods, services and publications via the Internet. Visitors to the FreeRide Web site who purchase products and services or otherwise interact with FreeRide's sponsors are rewarded with redemption points, similar to the way the airline industry awards frequent flyer points.
The FreeRide site claims more than a thousand sponsor and affiliate relationships and nearly 20 million page views per month. Founded in 1995, FreeRide is the brainchild of New York advertising agency Mezzina/Brown.
Divot Golf's sponsorship on the FreeRide site, along with the link to its site is expected to be operational within the next three months.