Reel.com to Star on Excite
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Under terms of the agreement, Reel.com becomes the "dominant and preferred" video and DVD merchant on the Excite.com and Webcrawler.com Entertainment and Shopping Channels. In addition, Reel.com's proprietary content will be integrated into search results for movie titles, actors, and directors on both Excite and Webcrawler.
Financial details were not disclosed.
"This partnership represents a partnership of both content and commerce," said Kenny Wachtel, senior vice president, sales, Excite, Inc. "By combining Reel.com's expert movie information and the Excite's shopping and entertainment expertise, we're giving Excite and Webcrawler users access to the best movie information available, as well as the ability to purchase these movies online."