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Familymeds.com Plans Spanish-Language Online Drugstore

Online pharmacy FamilyMeds.com said it plans to launch what it called "the first online Spanish-language Internet pharmacy companion site targeting U.S. Hispanic consumers."

The move "will allow us to offer enhanced service to our visitors as well as a more comprehensive solution for our managed care partners," said Ed Mercadante, president and chief executive officer of FamilyMeds.com.

The English-language FamilyMeds.com Internet pharmacy has benefited from strategic marketing and managed care partnerships and the company said it intends to use the same approach at its Spanish-language site.

FamilyMeds.com said it creates and administers private branded and co-branded online drugstores for HMOs, hospitals and medical plan providers and plans to help them better serve the burgeoning Hispanic market while bolstering its direct consumer business.

The company said the Spanish-language site will feature culturally relevant medical information adapted to satisfy the needs of the Hispanic community. Launch is planned later this month.



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