Familymeds.com Plans Spanish-Language Online Drugstore
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Online pharmacy FamilyMeds.com said it plans to launch what it called "the first online Spanish-language Internet pharmacy companion site targeting U.S. Hispanic consumers."
The move "will allow us to offer enhanced service to our visitors as well as a more comprehensive solution for our managed care partners," said Ed Mercadante, president and chief executive officer of FamilyMeds.com.
The English-language FamilyMeds.com Internet pharmacy has benefited from strategic marketing and managed care partnerships and the company said it intends to use the same approach at its Spanish-language site.
FamilyMeds.com said it creates and administers private branded and co-branded online drugstores for HMOs, hospitals and medical plan providers and plans to help them better serve the burgeoning Hispanic market while bolstering its direct consumer business.