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Sports Superstore Online Launches Redesigned Site

Sports Superstore Online launched its newly designed Web site with its "10 in 1" store offering thousands of sports products.

Sports Superstore categories include: Golf Pro Shop, Footwear, Fanshop, Fitness Store, Outdoor Gear, Athletic Equipment, Videos & Books, Apparel, Board Shop and Sunglasses. The new design provides more ease of navigation and offers community building content areas such as its Sports Lounge, the company said.

". . . we are to online sports shopping what Mark McGwire is to baseball, The Big Hitter," said Helio Fialho, CEO of Sports Superstore Online. The operation recently launched a special Mark McGwire memorabilia collection, including the t-shirt and hat that the players were wearing during the on-field presentation ceremony the night McGwire hit number 62. Sports Superstore Online builds special collections around big sporting events including playoffs for baseball, the NFL, NBA and NHL.

Sports Superstore Online first launched on America Online in November 1996. It is a division of Copeland's Sports.



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