RealTime IT News

iWoman and AccuWeather Partner

iWoman Inc., a new women's electronic commerce community, announced a partnership with AccuWeather to provide iWoman.net visitors personalized weather forecasts, data, graphics and related information.

"This partnership supports our core mission of featuring merchants and content providers who believe in giving back to society," said Diane Estrada, CEO of iWoman. AccuWeather recently announced that it will be donating a portion of its proceeds to hurricane relief.

iWoman.net said it donates a percentage of gross revenue to the philanthropic organizations featured within the community and encourages its affiliate retailers to match contributions in an attempt to ensure that shoppers will feel good about their buying experience.

All of the merchants and content providers within the community have made a commitment to combine business with social conscience, the firm said. Some, like AccuWeather, have their own causes and projects they support.

iWoman' said its approach to electronic commerce evolved in part out of futurist Faith Popcorn's trend called Femalethink, from her popular book, Clicking. The essence of Femalethink embodied in iWoman.net is that men and women think differently and have different emotional make-ups. As a result they don't communicate the same way, don't shop for the same things, and don't buy for the same reasons. The key is to be sensitive and aware of the differences between the sexes and to respond to women in ways that recognize and respect these differences.