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SelfCare.com Signs $30 Million Pact with drkoop.com

Web healthcare company drkoop.com Inc. signed a $30 million alliance and placement deal with SelfCare.com, a health and wellness e-commerce site for women and their families.

The alliance will make available SelfCare's products to drkoop.com visitors. SelfCare.com will be the premier e-commerce company featured throughout the drkoop.com Network, including its more than 300 healthcare system affiliates and 18 local television station partners.

The agreement also gives SelfCare.com a license to feature the content and interactive health tools from drkoop.com on its site. The two companies also plan co-promotional marketing activities throughout the year.

The alliance, valued at $30 million over three years, also gives drkoop.com the potential for additional revenue from e-commerce transactions.

"This furthers both companies' goals of integrating product solutions with comprehensive health and wellness resources online," said Donald Hackett, president and chief executive officer of drkoop.com.

"We're making important strides in our e-commerce development by giving our users access to the wide array of high-quality products offered by SelfCare.com."

The deal with SelfCare.com also includes targeted merchandising of products on the drkoop.com site, providing product purchase opportunities to users based on the content being viewed.

SelfCare.com, launched last September, is an e-commerce site for women and their families that provides an assortment of traditional and alternative health and wellness products -- from allergy-free bedding and blood pressure monitors to soy milk makers and yoga mats.