RealTime IT News

Preview Travel Joins Netcentives' Online Shopping Network

Preview Travel Inc. and Netcentives Inc., a provider of incentive, promotions and loyalty solutions for e-commerce, said Preview Travel will become the exclusive online travel service of the ClickRewards online shopping network.

The two-year deal allows Preview Travel to reward its customers with ClickMiles, the ClickRewards currency good for frequent flyer miles from seven leading airlines, when purchasing travel services from the site. Financial terms were not disclosed.

"We chose ClickRewards because of its powerful promotional currency," said Ken Orton, president and CEO of Preview Travel. "We have a number of initiatives to convert shoppers to buyers, and our research indicates that frequent flyer miles are a compelling incentive--and one in high demand by our customer base of leisure and small business travelers."

Preview Travel said it plans to provide its customers with a minimum of one ClickRewards offer at all times. Promotional opportunities will vary, and may include site-wide offers and special promotions that reward frequent purchasers. Preview Travel subscribers may register free for a ClickRewards membership directly at the Preview Travel Web site.

"With more than four million registered subscribers, we expect that Preview Travel will drive a great number of active online shoppers through the ClickRewards network," said West Shell III, president and CEO of Netcentives.