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GreenTree Nutrition Forms Alliance With iVillage

GreenTree Nutrition Inc., an online wellness center and vitamin superstore, signed an exclusive three-year partnership with iVillage.com: The Women's Network.

GreenTree's health and wellness information and discounted nutritional products will be directly accessible to iVillage.com members through the network's health channel. Financial arrangements were not disclosed.

"Working with iVillage underscores our commitment to establishing GreenTree as the best wellness center on the Net," said Don Kendall, CEO and co-founder of the company.

"iVillage is committed to enhancing our members' lives by providing quick and easy access to the health information and nutritional products they need," said Robert Levitan, an iVillage co-founder and president of the network's health channel. "GreenTree will help us provide a broad selection of brand- name health products as well as comprehensive, objective information and personalized recommendations on health, diet, and nutrition."

iVillage.com members will be able to access GreenTree's resources on channels throughout the network that are focused on health, parenting and lifestyle issues. GreenTree's resources and products will be promoted across the network through banner advertisements, text links and buttons.

In addition, the iVillage.com shopping channel will feature GreenTree's online store, which offers thousands of vitamins, minerals, supplements, herbs and other nutritional products at discounted prices. iVillage now claims more than 73 million page views per month.