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Resurge Bolsters Its Soho Store Product

Resurge Inc. said that its SohoStore turnkey e-commerce solution now includes merchant account set-up, shipping process set-up and site promotion.

SohoStore holds the hand of a wannabe online merchant throughout the entire process, the company said. Registration for merchant accounts, shipping accounts with UPS, FedEx and DHL, and promotion of the Web site to search engines and indexes are all done automatically by SohoStore.

"The biggest problem with e-commerce today is that there are too many incomplete solutions that require the merchant do all the leg work. This may be why some merchants are reluctant to open up an Internet store," said Victor Wong, CEO of Resurge. "We have eliminated the confusion and frustration for the merchants by integrating all of the necessary services into a single solution."

SohoStore was first made available in 1995. Setup fee for SohoStore is $499, with hosting and real time credit card processing available.