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The Stibo Group Teams With Open Market

The Stibo Group, a provider of product information publishing solutions, said it signed a strategic partnership and reseller agreement with Open Market Inc.

The deal will allow Stibo to provide end-to-end solutions for its customers who need large-scale product information publishing and management systems integrated with Internet commerce capabilities. Financial arrangements were not disclosed.

By offering integration of Stibo's STEP Electronic Publishing technology and Open Market's Live Commerce Web catalog, the partners are providing a single-source solution for companies that provide catalogs and other sales material across both print and electronic media, and that want to have full e-commerce capabilities, the firm said.

"The solutions delivered by this partnership solve one of the major problems facing companies selling over the Internet, the lack of consistency between information published in print and CD-ROM catalogs, datasheets, and other sales material and that displayed on the Web site. Teaming Stibo's STEP with LiveCommerce makes the transition to Web commerce a more realistic economic proposal for businesses because the full solution for publishing and Web commerce is in one integrated bundle," said Ken Karegeannes, vice president of marketing and business development.

"Both companies have been targeting the same customers with synergistic products and services; this partnership increases sales efficiency for both companies while providing the best possible start-to-finish multiple media catalog and Internet commerce solution for our customers," said Gary Eichhorn, president and CEO of Open Market.



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