Lowestfare.com in Multimillion Dollar Alliance With Theglobe.com
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In addition to the Web site, the company operates a direct call reservation center and has travel agency partners that have sold more than 1.7 million tickets on all major airlines since its inception. The company has now broadened its product line to include hotels, car rentals, as well as discounted tour packages and cruises.
Under the terms of the agreement, Lowestfare.com will be the exclusive content provider for all travel-related services on theglobe.com's site. The travel company is headed by Carl C. Icahn, former chairman of TWA.
"We decided to emphasize our unique 20% (guaranteed) discounted product on a major air carrier as well as the discounts we negotiated with other airlines," Icahn said. "Theglobe.com is a fast growing online community and we expect to substantially increase our exposure by aligning ourselves with them."
The alliance will kick off with a sweepstakes that will offer new members registering at theglobe.com the chance to win two free airline tickets. theglobe.com will provide additional promotional links to Lowestfare.com's content through texts, buttons and banner ads. Lowestfare.com will also offer members of theglobe.com exciting travel prizes and promotions throughout the term of the agreement.