RealTime IT News

Vision Factory Changes Name to Catalog International

The Vision Factory, developer of Cat@log, an e-commerce software solution for storefront building, said that it changed the name of the company to Catalog International.

Cat@log is a recognized brand with a strong presence in the U.S. and Europe, the company said. By changing its name to Catalog International, the company is building on this strong brand identity and creating a stronger link between the product and the company.

"Cat@log has been used in the development of e-commerce Web sites worldwide," said Mogens Nielsen, president of Catalog International. "Our partners and customers perceive Cat@log as a major player in the e-commerce market, very often without any knowledge that our company name is different. By changing the name of the company to Catalog International, we build a closer connection between the product brand and the company behind it."

Cat@log enables creation of a storefront, shopping basket and transaction services by accessing existing product and customer databases, wrapping the tables and fields with commerce objects and controls, and then fine-tuning the presentation with standard HTML commands.