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CDnow Launches Proprietary Customer Rewards Program

CDnow launched a proprietary customer incentive program called Fast Forward Rewards that gives customers points which can be redeemed online for merchandise.

Shoppers who purchase from CDnow earn reward points for every dollar spent. Customers can cash in their points for a variety of CDnow products from the Fast Forward Rewards Catalogue, offering (naturally) CDs, music-related products including CD Carry Cases, headphones and the SONY Discman, as well as fold-up concert chairs and blankets, binoculars and soft travel coolers.

Also offered are CDnow branded products including T-shirts, baseball caps and mousepads. CDnow says it carries more than 300,000 music related items.

An introductory offer allows members to earn double points on anything purchased in the store until Oct. 15, the company said.

"We looked at a variety of programs to reward our loyal customers, but none offered the flexibility and value our customers deserve, so we built Fast Forward," said CDnow President and CEO Jason Olim. "Fast Forward is our way to thank our loyal customers for their love of music."