AOL and iQVC Team Up for QVC Shoe Sale
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In conjunction with Breast Cancer Awareness Month, America Online and iQVC united to offer AOL members an exclusive version of "FFANY Shoes On Sale," QVC's fourth annual televised fund-raiser to benefit breast cancer research.
Yesterday, AOL members got an exclusive sneak preview of "FFANY Shoes On Sale" and a 24-hour advance opportunity to buy select designer shoes by Kenneth Cole, CK Shoes, Nine West, Cole-Haan, Bass and Bostonian at AOL keyword: Shoes On Sale. All net proceeds go to help breast cancer research and education.
A special AOL/iQVC Breast Cancer Awareness area will be available online throughout the month of October. It will feature live chats with doctors involved in breast cancer research. AOL's Health Channel (keyword: Health) also will provide information on prevention and detection, treatments, and support groups.
Electra (AOL keyword: Electra), a destination area for women online, will offer a "Living Memorial" where AOL members and Internet users can post their thoughts, dedications and memorials for women in their lives who have died or suffered from breast cancer. Internet users will have access to iQVC's special editorial content at www.iqvc.com.
With over 250,000 pairs of shoes sold since its inception in October 1994, "Shoes On Sale" is expected to donate more than $5 million in cumulative net proceeds this year.