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E-Retailing '98 Explores E-Commerce Marketing Strategies

RT, a technology magazine for retail executives, is presenting "eRetailing '98--The Online Retailing Summit" featuring Shop.org, the online retailers association, from Oct. 4 -6.

At eRetailing '98 , leaders in online retailing and e-commerce will address key online marketing topics, including customer acquisition, conversion, retention, and customer service strategies.

Speakers and panelists include senior corporate and e-commerce executives at consumer online retail companies including 1-800-Flowers, Inc, Amazon.com, CompareNet, CyberShop, Eddie Bauer, Estee Lauder, Garden Escape, Greet Street, iBaby, iQVC, N2K, NetGrocer, Omaha Steaks, ONSALE Inc, PriceLine, Surplus Direct/Egghead.com Company, Travelocity and Buena Vista Internet Group, Disney Online.

During the conference, shop.org in conjunction with The Boston Consulting Group (BCG) will release preliminary results of an industry-wide survey assessing e-retailing market size, growth, and financial and operational performance metrics.

The conference is being held at the Roosevelt Hotel 45 East 45th St. in Manhattan.

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