RealTime IT News

9 Net Avenue Launches Giantmall.com

9 Net Avenue in New Jersey, an Internet Commerce Service Provider (ICSP) and Web hosting company, launched giantmall.com, calling it a "new breed of online shopping mall."

The company said it is leveraging its expertise in Web hosting to offer a second generation mall that provides a tightly integrated commerce environment that is "easy-to-use, rich in value-added services and delivers a great return on investment."

Giantmall.com is leasing space on its servers, rather than charging merchants a fee per sales transaction.

"9 Net Avenue is dedicated to empowering consumers and retailers to take full advantage of shopping over the Internet," said Yuri Frid, vice president of sales and business development of 9 Net Avenue. "Giantmall.com meets both the consumer's desire for community, convenience and value, and the retailers' requirements for turnkey e-commerce solutions that support increased sales productivity, revenue growth and business development."

The mall hosts a variety of storefronts ranging from paint companies to children's clothing retailers. Stores are organized in a directory and personal shoppers assist customers through the entire shopping experience from entry to payment.

Intelligent cross selling guides shoppers to products that are likely to be purchased during their mall visit. Items are recommended to shoppers based on previous trends of that specific shopper, items in the shopper's cart and items the shopper has browsed during the current session.

For merchants, an introductory free store allows retailers to sell up to 10 items for free, providing a method to test-drive selling online. Once the store is set up, giantmall.com helps merchants reach the most specific target audience possible through intelligent cross selling and targeted online advertising, the company said.

Quick Fix Promotions can create ad banners in 24 hours, and utilizing push technology, boost business in a matter of hours, the company said. Giantmall.com also provides its merchants advertising performance and demographic reports.

Compaq Services and Microsoft Consulting Services provided the systems integration services required to support giantmall.com. Unisys enterprise- class Windows NT Web servers are being used. Microsoft Commercial Internet System (MCIS) 2.0 is the platform for e-commerce hosting, and Microsoft Site Server 3.0 is being used for e-commerce development. INEX Corp. Commerce Court suite of products is available for merchants.

Management software ranges from a special introductory offer of $495 to $849. Web hosting services range from $29 to $129 per month including an initial set up fee of $69.