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Pixelpark USA Launches International E-Commerce Program

Pixelpark USA launched Bridge to Europe, its new international e-commerce program designed to help U.S. companies enter the European market.

The program combines a Web site, a seminar series and a Bridge To Europe entre program.

Pixelpark USA's "Bridge to Europe" program takes advantage of the company's role as an international Web agency, with established offices in Berlin and Hamburg, a new office in Paris, and another in Basel, Switzerland. With another Pixelpark office planned for the U.K., the agency said its Bridge to Europe program will identify strategic initiatives in Europe's interactive markets.

Harald Neidhardt, vice president international for Pixelpark, said: "With the Bridge to Europe program, we are building on our experience as the leading pan-European new media agency to give U.S. companies a one-stop option for the best access to the most interesting markets outside the U.S. for e-commerce and online advertising." Neidhardt also serves as president and CEO of Pixelpark USA, located in Silicon Alley.

Bridge to Europe not only gathers local market information, but also puts it into perspective by analyzing it and offering comparative benchmarks and hard data. In addition, the Bridge to Europe program covers "soft factors," such as differing cultural patterns between the U.S. and the European markets, the company said.

The Entre Program includes: workshops on strategies for doing interactive business in Europe, market research and strategic consulting.

The Web site offers information from Pixelpark's network of European sources and partners as well as in-depth analysis of major trends, the biweekly column "From the e-commerce Front Line" by Dr. Hans Rieke (director of e-commerce consulting, Pixelpark USA), and useful hints for doing business with other cultures.

Pixelpark USA's client's include the Museum of Modern Art, Visa International, Bertelsmann AG.

Founded by Chairman Paulus Neef in 1991, Pixelpark is headquartered in Berlin.



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