RealTime IT News

Digital River in Alliance With Internet.com

Minneapolis-based ESD firm Digital River formed a software sales alliance with Mecklermedia's Internet.com network of Web sites.

Internet.com, provider of real- time news and information resources for Internet professionals and Web developers, will now offer Web site visitors the opportunity to purchase software from its new online store, located at software.internet.com.

Products sold through the new store will include Digital River's entire inventory of software products, which is made up of more than 120,000 titles from over 1,600 publishers and online dealers. Financial arrangements were not disclosed.

The alliance with Westport, CT-based Mecklermedia provides Digital River with another high- profile channel through which its software partners can sell their products to Web professionals. Internet.com said its sites currently serve approximately 20 million pages to one million unique visitors monthly, attracting some of the most qualified Web developers and Internet professionals.

"By offering access to Digital River's online database of software products, we are able to furnish our audience with the ability to purchase products from the largest selection of software available on the Internet," said Alan M. Meckler, chairman and CEO of Mecklermedia. "Additionally, Digital River's e- commerce solutions provide the added value that makes Internet.com a leading resource for news, and now, downloadable software products."

Said Digital River CEO, Joel Ronning: "The traffic that Internet.com receives on a daily basis is a key benefit that will help us attract leading software publishing partners. Additionally, our existing partners will have the opportunity to sell more products to an audience that is accustomed to making purchases over the Internet."