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LinkShare, MyPoints.com, Impulse! Buy to Integrate Software

LinkShare Corp., Motivation Net and Impulse! Buy Network said that they will integrate their software into a single system.

LinkShare is a provider of affiliate programs; MotivationNet developed the MyPoints! incentive program; and Impulse! Buy Network provides merchandising technology.

"This integration will provide online retailers with a singular interface allowing merchants to create, maintain, and update their online distribution strategies," said Stephen Messer, LinkShare's CEO and co-founder. "Until now, online merchants had to investigate, identify, and test many different tools to help build their online businesses. At one location, online merchants will be provided with a set of tools that have been proven to grow e-commerce."

LinkShare recently released its version 3.0 upgrade of its synergy software, (LSN 3.0) to provide its over 100 merchants and 15,000 affiliates with the ability to build and manage their affiliate programs. The new integration will reach LinkShare merchants and affiliates.

By integrating the technology, LinkShare said it hopes to provide Internet retailers with an easy-to-use e-commerce package.

Best known for the MyPoints online rewards program, MotivationNet is a provider of Internet and database technologies integrated with loyalty marketing techniques to improve one-to-one relationships for over 75 online and offline marketers. Based in Schaumburg, IL, MotivationNet is a financial partner of Experian/Direct Tech, a wholly owned subsidiary of Experian.

Based in Burlingame, CA, Impulse! Buy Network enables merchants to reach online consumers with time-sensitive, limited-quantity offers on name-brand products. The company's mission is to encourage impulse shopping online by bringing the world of traditional retailing-end-caps and point-of- purchase displays to the Internet. The Impulse! Buy Network consists of more than 100 participating merchants and over 175 top sites.