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DMA Acquisition Yields Net's Largest Trade Association

The Direct Marketing Association (The DMA) today announced the acquisition of the Association for Interactive Media (AIM), creating the largest trade association for businesses on the Internet.

The acquisition, announced during The DMA 81st Annual Conference & Exhibition, combines the largest trade association representing the $1.2-trillion direct marketing industry and the largest trade association representing the $100-billion Internet marketing industry.

The DMA's members include more than 4,100 businesses in interactive and database marketing from the United States and 53 other nations, including such companies as IBM, Dell Computer, LL Bean, J Crew, AT&T, MCI, Time Inc., Microsoft, The McGraw-Hill Company, Rodale Press, AOL, and Lucent Technologies.

AIM's members include nearly 250 of the most prominent companies that use the Net for business purposes such as MindSpring, Yoyodyne, Hotmail, Bloomberg LP, Citicorp, Nielsen Media Research, SportsLine USA, Universal Studios, and MTV Interactive.

The DMA was founded in 1917. Members include direct marketers from every business segment as well as nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments including the service industries that support them.

In 1997, approximately $705 billion in direct marketing purchases were made by consumers and $554 billion were made by businesses.

Founded in 1993, AIM is a not-for-profit association representing nearly 250 member organizations that conduct business on the Internet. Leading companies in a variety of industries are supported by AIM for their Internet ventures.