RealTime IT News

BuySafe.com Brings Broad Product Line to Excite's NetCenter Channel

Excite has entered into a marketing alliance with online retailer BuySafe.com to augment its offerings found on the Netscape NetCenter shopping channel.

Under the agreement, BuySafe.com will be the exclusive multi-line retailer promoted on the Excite programmed Shopping Channel of NetCenter, and will also be promoted in other key co-branded NetCenter channels such as Lifestyle, Education, Games, and Home & Real Estate.

No financial details were disclosed.

"Along with a tremendous variety of products, BuySafe.com offers a painless, easy shopping experience," said Kenny Wachtel, senior vice president of Ad Sales at Excite. "By offering BuySafe.com as our multi-line retailer to NetCenter users, we are making e-commerce even more convenient and available than before. We look forward to contributing to BuySafe.com's success in the Internet marketplace."

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