Frontline Communications Acquires WOWFactor
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Privately held WOWFactor is a Web-based marketplace providing e-commerce information and services to women, focusing on women business owners. Financial terms were not disclosed.
WOWFactor has an exclusive relationship with the National Association of Female Executives (NAFE) to provide e-mail, Web and catalog hosting to its 150,000 members nationwide. WOWFactor also has an agreement with the National Association of Women's Yellow Pages to host its site and its advertisers' business listings.
Both of these established organizations will provide an important distribution channel for WOWFactor and Frontline Internet Access, Web design and hosting and e-commerce services, Frontline said.
WOWFactor was founded in 1995 by Margaret McGillin, who has joined the Frontline management team as vice president of sales and marketing.
"The addition of WOWFactor and Margaret McGillin brings Frontline to the forefront of what we believe to be the fastest growing segment of the industry, women-owned businesses and the Web," said Stephen J. Cole-Hatchard, Frontline president and CEO.
Founded in 1995, Frontline provides Internet access to subscribers throughout the greater Metropolitan New York and New Jersey area, including New York City and Long Island.