Museum of Modern Art Launches Online Store
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The store offers the convenience of online ordering coupled with unique value- added options, such as extensive designer and product information, three- dimensional and zoomable images, and a shopping tour that shows highlights of products and services.
Customers may register with the site which allows for faster checkout. Also provided is a reminder service for birthdays, anniversaries, and other special occasions; a bridal registry; and a subscription of up to seven newsletters, each covering a different topic such as product news, the MoMA Web site, group tours, and events and programs at the museum. MoMA members receive a 10 percent discount.
Pixelpark's software solutions for the site include the Merchant Edition of Intershop 3, which allows the museum to employ tools such as a virtual shopping tour and offers a simple procedure for staff to update the items and prices posted on the site. The back-end is integrated with MoMA's existing business systems, which reside on an IBM AS400 mainframe. Spending for the store was not disclosed.