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Museum of Modern Art Launches Online Store

Pixelpark USA and The Museum of Modern Art in New York City launched the MoMA Online Store, with software assistance from Intershop and Live Picture.

The store offers the convenience of online ordering coupled with unique value- added options, such as extensive designer and product information, three- dimensional and zoomable images, and a shopping tour that shows highlights of products and services.

Customers may register with the site which allows for faster checkout. Also provided is a reminder service for birthdays, anniversaries, and other special occasions; a bridal registry; and a subscription of up to seven newsletters, each covering a different topic such as product news, the MoMA Web site, group tours, and events and programs at the museum. MoMA members receive a 10 percent discount.

Pixelpark's software solutions for the site include the Merchant Edition of Intershop 3, which allows the museum to employ tools such as a virtual shopping tour and offers a simple procedure for staff to update the items and prices posted on the site. The back-end is integrated with MoMA's existing business systems, which reside on an IBM AS400 mainframe. Spending for the store was not disclosed.

Using Zoom images and 3D object movies from Live Picture, the MoMA Online Store offers shoppers a fast and easy way to view and examine the store's entire online inventory. With zoomable product photos delivered by the Live Picture Image Server, the site allows users to click and zoom into 260 images of sale items. Shoppers can also rotate and interact with 3D object movies of 20 additional items to see them from every angle, and view how multiple-piece items fit together.