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Zona Research Launches Quarterly Tech Reports

Zona Research Inc. launched the Zona Enterprise Usage Study (ZEUS), a new Internet industry study that tracks data on corporate deployment strategies, budgets and technology preferences.

The quarterly studies will "present a compelling picture of the Internet marketplace as it is now and will be 6, 12, and 24 months in the future," Zona said.

Significant findings from the companies surveyed for this study include:

  • 57% plan to implement electronic commerce solutions by the end of 1999.
  • 43% derive no revenue from Internet-based selling.
  • 15% plan to implement Microsoft Windows NT Terminal Server technology.
  • 53% will have implemented Web application server solutions by the end of 1998.
  • 20% did not know if an external intruder had compromised the security of their enterprise.

Published quarterly in six Databooks, ZEUS examines the Electronic Economy, Network Computing, Communications, Application Development, Web Application Servers and Security. In 200 graphical tables, these Databooks chart the responses from a pool of approximately 1,300 enterprise IT technology influencers and purchasers drawn from the IntelliQuest Technology Panel.

"ZEUS offers industry executives a comprehensive snapshot of the Internet marketplace on a more frequent timetable than traditional tracking studies," said Clay Ryder, vice president and chief analyst at Zona Research. "Access to timely, trendworthy data provides valuable insight into the dynamic Internet marketplace and opportunities in the electronic economy."

"With 57% of the respondents planning to implement their electronic commerce solutions over the next 15 months, we believe that the much-ballyhooed electronic economy is still in its infancy," said Jack Staff, Zona's chief economist.

Zeus Databooks are now available from Zona Research and may be purchased separately on a quarterly basis or on an annual subscription basis. Pricing was not disclosed.



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