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InterCOL Offers Validation Certificate at Point-of-Purchase

Kapenda Corp. launched InterCOL.net, an independent online source for verification of the legitimacy of Internet-based businesses and charitable organizations.

InterCOL independently verifies supplied company information, then issues a hyperlinked virtual seal that helps prospective buyers make informed online purchasing decisions when dealing with Internet-based businesses and charities, the company said.

Companies with verified data are authorized to display InterCOL's Internet Certificate of Legitimacy at their Web site.

Consumers may click on the seal to obtain instant information about the legitimacy of the Web site on which a product or service is advertised, the company said. Information about the company or organization is hosted on InterCOL's servers.

There is a nominal fee to apply to InterCOL for approval. InterCOL offers charitable and not-for-profit organizations the opportunity to receive free verification provided the organization meets the necessary guidelines for approval.

"Our goal at InterCOL is to be a virtual version of the Better Business Bureau," said Simon Kapenda, president of the company. "Our seal raises the comfort level of online consumers by offering instant access to business validation right at the point-of-purchase if they feel insecure about the company or sale InterCOL also offers free business and consumer alerts and an online complaint form."