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18 Merchant Partners Sign With Taxi Interactive

Taxi Interactive Ltd. in Sunnyvale, CA signed 18 partners for its new Internet shopping solution, a desktop app that offers price comparison and one-click purchasing.

Anchor partnerships with merchants were established by Taxi Interactive in a dozen different product categories, such as fashion, music, travel, computing and sports. TAXI is a free graphical software application that can be downloaded from www.mytaxi.com.

INTERSHOP, Hilton Hotels, Music Boulevard, Newscorp/Fox, Universal Studios Online and Onsale.com are among the new partners. Revenues accrue to Taxi from commissions on sales.

Partners benefit by offering promotions to a targeted audience through TAXI's central TV window. The company says TAXI "is the first personal shopping application with the ability to track user profiles and demographics through the use of a database-driven system (patent pending)."

TAXI uses this data to deliver promotions to a targeted segment of consumers. Through TAXI's one-on-one marketing ability, partners are able to access new customers within the entire TAXI universe. Partners can brand their own version of TAXI and allow consumers to download the program from their Web site for free.

Taxi Interactive is bringing together all of INTERSHOP's 1,200 online merchants into the TAXI shopping assistant program. INTERSHOP will promote TAXI as a way for its merchants to effectively market to their online customers. Many of these international sites can be accessed through TAXI's "World of Shopping," where consumers can purchase products from around the world via the Internet.

"The partnership of Taxi Interactive and INTERSHOP is unique in the electronic commerce industry, creating global marketing opportunities for thousands of merchants using INTERSHOP software," said Petra Vorsteher, INTERSHOP's president of business development and strategic alliances.

"Taxi Interactive's goal is to make e-commerce easier, more efficient and more personalized for online shoppers," said Steve McAllister, executive vice president and general manager of Taxi Interactive. "The success of TAXI will grow as users realize the benefits of the product and begin using it for their online shopping needs. Taxi Interactive estimates it will reach one million registered shoppers by mid 1999."