RealTime IT News

iMALL Opens Shopping Site On animalhouse.com

iMALL Inc., a provider of electronic commerce services and operator of an Internet shopping mall, opened another mall, within college community animalhouse.com.

The mall is located in the "shopping" section of the site, and is designed to cater to a target market of 18 to 25-year-olds, predominantly college students.

Retailers CDnow, Spencer Gifts, Secondspin.com and Condomania are on board, as well as product lines including Panasonic, Sharp, Sony, Upper Deck, Perry Ellis, Seiko, Denon, Pioneer, Santa Cruz Skateboards, Shrooms T-Shirts and Slap-On Art Decals.

animalhouse.com is designed as a virtual hangout for college students to congregate and catch up on current events, get a job, chat, build communities, conduct research, construct Web sites and shop.

"iMALL has gathered a premier collection of some of today's most desirable brands geared towards college students," said Jay Samit, president of animalhouse.com. "This gives us the ability to make shopping fun, easy and convenient while passing on substantial discounts directly to the students."

Plans call for a clothing section on the mall called "The Street." Also in the works is a local retailers section and an online personal shopping concierge. The local retailer's section features stores in and around particular college campuses where student users are able to get valuable coupons, offers and products from stores in their area.

The "Mall Concierge" will offer students the chance to chat real time with a shopping specialist.