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1-800-FLOWERS Reorganizes Interactive Services Division

1-800-FLOWERS is restructuring its Interactive Services Division, which manages the company's electronic commerce and interactive marketing efforts.

Spurred by rapid growth, the Interactive Services Division currently accounts for more than 12% of 1-800-FLOWERS' $300 + million in total revenues, the company said.

The division encompasses the company's Web site, its "native" store on America Online (at keyword: flowers), more than two dozen interactive marketing programs to support customers who purchase not only online, but over the telephone and in-store as well, and a number of research and development efforts.

The Interactive Services Division is led by Donna Iucolano, who has seen the group grow from an R&D effort to a multi-million dollar business. Formerly director of Interactive Services, Iucolano was recently promoted to vice president.

The division now has four integrated groups including Business Development, Content Development, Relationship Marketing and Operations. Among the team members promoted were Rebecca Kovrlija to general manager, Business Development (formerly marketing manager) and Frances Cuomo to manager, America Online Marketing (formerly marketing coordinator).

New hires include: Patricia Gormley as manager, Content Development; Robert Befumo as manager, Relationship Marketing; David Rogers as manager, Affiliate Marketing; Christopher Frangopoulos as operations manager; Kathleen Duffy as producer; Jessica Monahan as account coordinator; George Palaszewski as online publisher; and Karen Fiore as marketing assistant.

The division is planning new distribution/portal relationships in the contract stage, a Web site redesign, and several new marketing programs set to debut in November.



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