RealTime IT News

BigStar Entertainment Signs Marketing Deals

New York City-based BigStar Entertainment, an online movie superstore, has signed e-commerce marketing pacts with Women.com Networks, MiningCo.com, Hearst's HomeArts.com Network and MovieFone Inc.'s Movielink.com.

HomeArts, a lifestyle network for women on the Web, signed a deal to make BigStar the exclusive online filmed entertainment retailer on many of HomeArts' content channels. The HomeArts Network provides original online programming, combined with interactive features from 11 Hearst women's magazines, including Redbook, Good Housekeeping, Cosmopolitan and Country Living.

The deal between MiningCo.com and BigStar calls for a long- term exclusive e-commerce partnership, highlighted by next week's launch of the Mining Co. Videostore, which features Mining Co. Guides' reviews and recommendations for video titles which can be purchased through BigStar. The agreement also includes exposure in the Mining Co. Marketplace, which provides BigStar with a retail presence on every page of MiningCo.com's network of sites run by subject specialists.

The partnership between BigStar and MovieFone will integrate portions of BigStar's movie database into Movielink.com to make it easy for its user base to search for videos and DVDs.

BigStar and Women.com Networks, a provider of resources for women, signed an agreement making BigStar the sole filmed entertainment e- commerce partner for most of the Women.com Network content areas, as well as the exclusive filmed entertainment merchant at the Women.com store and Crayola "FamilyPlay" area.

Financial arrangements were not disclosed for any of the alliances.

BigStar is an independent online retail marketing company specializing in filmed entertainment and offering more than 100,000 items in videocassette, DVD and Laserdisc.