RealTime IT News

Excite Takes Off with American Airlines

Expanding their personalization strategies, Excite Inc. and American Airlines Monday announced plans to integrate the content and personalization features of their two sites.

The agreement calls for American Airlines to receive promotional exposure on Excite's front page and travel channel, giving users access to American Airlines flight and frequent flier information. Financial terms of the agreement were not disclosed.

"Like Excite, we are committed to giving the consumer a personalized experience," said John Samuel, managing director of interactive marketing at American Airlines. "This new agreement will help us extend what we already do on our site give each customer individual attention online to millions of Excite users."

As part of the new alliance, American will run a promotion on Excite that will offer the opportunity to win roundtrip coach tickets on American Airlines by registering for an Excite personalized page. The promotion lasts from Oct. 19-Nov. 1.

"This contract forges a new kind of alliance on the Internet. Excite is the first Internet portal to partner with a major airline online," said Kenny Wachtel, senior vice president of ad sales for Excite. "We are committed to what the Internet can do for travelers and how they can use both companies' personalization to get travel information immediately online."