RealTime IT News

PC Connection Re-Launches Site

PC Connection Inc., a direct marketer of personal computers and accessories, relaunched its Web site with improved online research and ordering functions.

The sites, including www.macconnection.com, were completely redesigned both visually and functionally. Content was revised and expanded to include the latest and most accurate information and an investor relations component was added.

New features include: categorized browsing, access to Smart Selectors and Quick Search, a navigation bar on the homepage allowing easy access to key areas and separate platforms for PC and Mac products.

In addition, the site now offers PC Connection investors corporate information including analyst information, SEC filings, earnings estimates, charts and stock price tracking, online investor presentations, and a detailed schedule which can automatically remind investors of upcoming events, earnings reports and meetings with management. This portion of the Web site was designed by CCBN, an investor relations Web site solutions provider.

In the second quarter 1998, PC Connection said its Internet-sourced net sales exceeded 7.9%, a 32% sequential increase over the first quarter 1998. The company also puts out catalogs and telemarketing.