IVW Partners with Private Equity Firm
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The move is aimed at accelerating the transition of brick and mortar companies to the online market, including the rapid creation of online subsidiaries of numerous J.W. Childs portfolio companies. Financial arrangements between the companies were not disclosed.
IVW provides brick and mortar companies with the funding, strategic expertise and infrastructure required to speed up their transformation into "click and mortar" companies. The company also incubates and funds select stand-alone Internet startups.
The Childs portfolio includes many businesses with commanding market positions and significant e-commerce opportunities, IVW said.