Atlantic Records Licenses CDK Technology
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The agreement provides that CDKnet will develop Atlantic's audio and video content using its proprietary technology, links to Web sites determined by Atlantic and a link to the company's MetrotainmentWeb site. The agreement also provides that Atlantic will include a reference to the use of the CDK technology in trade advertisements.
The first release to be created under the agreement will be the single "A Random Act of Senseless Kindness" by South SixtyFive, one of Atlantic's new groups. Financial details were not disclosed.
"We believe that the Atlantic agreement represents another important measure of acceptance of CDK technology for the linking of music, videos and the Web on CDs," said Ron Leong, the CEO of CDKnet. "We are very positive about the prospects for further releases with Atlantic and other major labels. Many of the independent record labels have discovered the benefits of using CDK technology for enhancing the value of their entertainment releases with the addition of video and Web links."
The site recently added the CDExpress online music shopping venue, expected to go live within 60 days.
CDKnet has licensing agreements with Citibank, Sony Music, MCI, The New York Yankees, Madison Square Garden (New York Knicks), Trimark Home Video, Weight Watchers, MTV Networks, EMI-Capitol Entertainment Properties ( E-Prop), Wind- Up Entertainment, King Biscuit, MegaForce Records and J-Bird Records, Mutiny Records and Ignition Records.