Home Shopping Network Online Readies for Spring Launch
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USA Networks Inc. plans to launch an online version of the network's popular Home Shopping Network by spring 1999.
Speaking at a meeting of Women In New Media in New York City, Alan Citron, president of USA Networks Interactive (USANI), outlined plans for the launch and said that an online discount mall also is in the works, with 30 to 50 merchants expected to participate from the start.
As head of USA Network's Internet initiatives, Citron also serves as chairman of TicketMaster Online-CitySearch.
Citron said USANI was created three months ago on the heels of TicketMaster's success, which first went online in November, 1996 and soon contributed 5% of TicketMaster's total sales. Presently, USANI consists of a handful of sites, including firstauction.com, USA Network.com and scifi.com.