RealTime IT News

Internet Gift Registries and Ucopia Merge

Internet Gift Registries Inc. (IGR), an online gift registry and retailing company, is merging with Ucopia, an Internet wedding gift registry service.

The merger adds depth to Denver-based IGR's The Wedding Network, which already incorporates more than 35,000 products and services and captures registrations from more than 1,200 engaged couples each month. Financial terms were not disclosed.

Through its equity partnership with PRIMEDIA, The Wedding Network is the official online registry and reseller for Modern Bride magazine and its 12 regional publications, Modern Bride Connection.

"Ucopia has had tremendous success at developing a diverse retail network that includes creative, locally-based services that generate increasing per- customer revenues from their Web site," said Stephen Cunningham, IGR CEO. "The combination of Ucopia's marketing expertise and extensive retail relationships with IGR's technical expertise and. . . alliances will drive our success as the leading gift registry on the Internet."

Using The Wedding Network, engaged couples can register for gifts ranging from fine china and crystal to whitewater rafting trips. Wedding "guests"--anyone wanting to purchase a gift for the engaged couple--can log on, view the desired gift choices and make a purchase.

"It is clear that Ucopia and Internet Gift Registries complement each other in a number of ways," said Dave Gulezian, president of San Francisco-based Ucopia, which launched only last March.

Founded in 1995, IGR specializes in online gift registries and related retailing services centered on life events and holidays. The company has also launched BabyTalk and Shop in partnership with BabyTalk Magazine, published by The Parenting Group, a division of Time Inc.