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Sears Toy Catalog Goes Online

Remember looking through the Sears toy catalog "wish book" when you were a kid? Dreaming? Hoping? Now your kids can do it online.

Sears put the whole toy catalog online at wishbook.com, offering more than 2,300 toys and gifts and various services--from helping customers identify the hottest toys to sending wish lists to friends and family. The site also offers a gift reminder calendar and information on collectibles.

"The Sears Wish Book toy catalog is a holiday tradition that customers have enjoyed for more than 60 years," said Jane J. Thompson, president of Sears Direct. "The new wishbook.com site, with value-added services and functions, will help make this year's holiday season easier for gift-givers--and eager recipients--of all ages."

Expected hot sellers this year, Sears said, are Knock Knock Mr. Potato Head, Bounce Around Tigger, Star Wars items, the Odyssey computerized globe and NASCAR Barbie. Customers may use their Sears Card, as well as other credit cards such as VISA, MasterCard, Discover and American Express. Transactions are secured using SSL (Secure Socket Layer).

Sears Wishbook Inc., a wholly owned subsidiary of Sears, Roebuck and Co., owns and operates wishbook.com.