HomeArts.com Network Launches Shopping Channel for the Holidays
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Hearst's HomeArts Network launched a holiday shopping channel called "GO SHOPPING," aimed at busy women seeking to avoid crowded malls during the holiday season.
The shopping site will have 19 electronic commerce partners including Avon, BigStar.com, eToys, Sears and barnesandnoble.com.
The site will fully integrate shopping with HomeArts' women's content, the company said. For example, a woman looking for instructions on how to make gingerbread houses on HomeArts' Food channel will then be able to link to barnesandnoble.com to buy related cookbooks and to the Peapod Internet grocer to purchase the ingredients.
Additional e-commerce partners include Eddie Bauer and Lands' End, as well as MuseumShop.com, artuframe.com, SmarterKids.com, First Auction, Cooking.com, Peapod and VitaSave.
HomeArts' e-commerce partners will get weekly online promotions, co-branded banner advertising throughout the site, and inclusion in the Go Shopping Weekly Wire e-mail newsletter. Financial arrangements were not disclosed.