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DMA Unit Plans E-Commerce Workshop

Chris Peterson, president of Times Direct Marketing, Inc., a San Francisco direct marketing agency, will be the keynote speaker at the E-Commerce Workshop sponsored by The Direct Marketing Association's Marketing Technology & Internet Council.

Peterson's presentation will be made Nov. 10, from noon to 2 p.m. at the Sheraton Hotel in New York City.

Peterson will present direct response strategies for achieving e-commerce profitability and will discuss e-commerce from a direct marketer's perspective.

"Very few organizations today are using online media profitably when it comes to selling merchandise directly online," said Peterson. "This speech will address the issues and provide a framework for achieving profitability. The topics will include how e-commerce companies need to reposition their approach to selling on the Internet from direct sale to one of creating a sales cycle with ongoing communication programs."

Times Direct Marketing services include direct mail, online marketing and return on investment analysis of direct marketing programs.