K-tel Snags Shopping Spot on MSN
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Under the terms of the agreement, The Microsoft Network will feature direct links to K-tel Express within the music and home video department page on its hopping channel. The arrangement also allows MSN to include links to K-tel Express within additional sites Microsoft owns, controls or operates, including Microsoft Plaza, msNBC, Computing Central, Sidewalk and microsoft.com. Financial arrangements were not disclosed.
In addition, K-tel Express will also include a direct link to the MSN Shopping Channel. Thousands of banner impressions advertising K-tel Express and its products will be distributed by MSN across the Network each month.
K-tel Express features 250,000 music and 35,000 home video titles and soon will offer a feature enabling visitors to create custom CD compilations, making selections from a variety of songs. K-tel Express also recently announced plans to provide digital downloads from K-tel's own music catalog.