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RealTime IT News

Real-Time E-Commerce Revenue Tracking App Launched

WebTrends Corp. recently released WebTrends Live, an ASP platform for real-time Web site visitor analysis, e-commerce tracking and online marketing campaign management at high-volume sites.

The product provides secure reporting, including patent pending e-commerce tracking functionality for analysis of marketing efforts, visitor demographics, buyer behavior and sales cycles, the company said.

In addition, WebTrends Live provides the ability to correlate e-commerce data with Web site visitor behavior, providing a reliable way to calculate ROI for marketing campaigns while maintaining "the highest standards of privacy and security," the company said.

Designed and built as an e-service, WebTrends Live requires no hardware or software and is priced on a pay-as-you-go subscription basis.

WebTrends said it certifies the accuracy of reports and can send certified reports via e-mail, providing third-party, unbiased information about Web site traffic to executives, investors, advertising agencies, advertising customers and strategic partners.

"WebTrends Live is a significant milestone for our company and our customers, providing the only true e-commerce revenue tracking ASP solution available," said Eli Shapira CEO of WebTrends.

WebTrends Live is available in three editions:

  • eCommerce Edition -- Featuring e-commerce revenue tracking to show revenue over time by product, differentiate between browsers vs. buyers, and track revenue from first time vs. repeat buyers.
  • Enterprise Edition --Traffic analysis for any Web site, from single server sites to large multi-server clusters.
  • Personal Edition -- Basic traffic analysis for very small sites, provided free of charge in exchange for placing WebTrends advertising on pages that are tracked.

Other WebTrends products include WebTrends Enterprise Suite, WebTrends Enterprise Reporting Server, WebTrends CommerceTrends, WebTrends Log Analyzer, WebTrends Professional Suite, WebTrends Security Analyzer, and WebTrends for Firewalls and VPNs.